Why you need to be doing In-Package Marketing

The world of marketing is full of ideas that have different results. While some marketing strategies may deliver high open rates, others may generate lukewarm open rates at best.

However, there's one place that guarantees 100% open rates – your product parcels. What better way to market your brand, product and offers than your own packages?

That's where a packaging solutions company in Newcastle can help.

In-package marketing isn't new. We have all received packages with a leaflet with a discount code for future purchases.

Here are some of the benefits of personalising your packages:

Target your captive audience

Your customers are eagerly waiting to receive the products they've ordered. They are looking forward to the unboxing experience.

What's more, they are emotionally primed, and that's the perfect time to grab their attention with your marketing message and win their repeat business, loyalty, mind share and more.

The best part is you are not disturbing them with an email during their workday. You are not cluttering their mailbox either.

You are grabbing their attention with a personalised message when they are in a positive mood and completely attentive.

Make the most of the memorable experience with package inserts

There's something about unboxing that's satisfying. No wonder YouTube is chockablock with unboxing videos.

After all, it's not just about the product. It's as much about the experience of opening and discovering the product inside the package.

Brands like Apple know this and are making the most of it.

The unboxing process is a delightful experience, and your customers are sure to remember it.

Make the most of this moment with a personalised insert or leaflet. Here are some ideas:

·         Add a thank you note

·         Tell your customers how their orders have helped contribute to the environment or a charity

·         Showcase your brand's personality

Add value and boost sales

When it comes to building brand loyalty, there's no better strategy than to add value. As a retailer, there are several ways to do that: in-store advice, after-sales service, friendly phone support and more.

Your packaging provides another opportunity to be helpful: provide your customers with some useful tips and tricks to make the most of their purchase. Here are some things you can do:

·         Tips to improve the lifespan of the product.

·         Different ways to use the product.

·         Different channels of communication to reach you for support, advice and complaints – such as social media channels, customer support and email.

You don't have to stop there. This is an equally great opportunity to:

·         Promote your social media channels – to get reviews, increase your followers, and build an online forum to discuss your products.

·         Cross-sell – Add a flyer or insert highlighting some related products based on your customer's recent purchase and the details you have about them.

·         Provide personalised offers and discount codes – This will not only help make your customers feel special but will also encourage repeat orders.

Personalised packaging solutions in Newcastle

Tripak offers a complete range of packaging solutions. Whether you are looking for personalised packaging boxes or personalised packaging solutions in Newcastle, we have you covered. Our professional team can help you find the right product to suit your requirements. Get in touch with us today to get started!